Holly Allexander made me cry yesterday.
She was showing me some of the features of MSF.TV, that @radical and Republic of Everyone have created for Médecins Sans Frontières.
Yes, it's easy to evoke strong emotions when you're reporting in and on third world countries. So, let's look, not at the content per se, but the achievement.
The month long online humitarian news channel is, in fact, an awareness campaign.
Have a look. It's rather an incredible one, is it not?
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...