It's all in the visual. Grey Group Singapore created this poster and print campaign for 3M, to demonstrate the extra strong adhesive action of the 3M Lint Roller. With a visual idea this strong, words would have been redundant. Nice that no one tried to add them.
The cat roller joins a dog roller and rabbit roller execution to produce the full campaign. It was developed by Grey Singapore's chief creative officer, Ali Shabaz and art diector, Ang Sheng Jin. Copywriters were Joseph Cheong and Steve Clay. Photographer was Jeremy Wong at Nemesis Pictures. Retouchers was Evan Lim at Magic 3. The campaign is running throughout Asia.