You don't have to do much to the photo of this season's Harrolds model to make people stop, look and want. Branding and communications agency, 3 Deep, did so anyway.

That is one helluva hot red background.

The integrated Harrolds Spring Summer 2012-13 campaign includes outdoor, direct mail, advertising and digital and intends to further Harrolds positioning as Australia's only luxury department store for men.

3 Deep has made the most of its flair for marketing fashion and fashion-led brands. This season's Harrolds campaign is even more arresting than its predecessor, Autumn Winter 2012, which is more arresting than Harrolds Spring Summmer 2011-12, which is...

Its other campaigns include Madonna for Louis Vuitton, The Australian Ballet, Toni Maticevski and John Wardle Architects.