Honda taps viral

Honda Australia has launched a viral marketing campaign to promote its Honda Jazz vehicle.

The campaign includes four short films under the tagline - "Fits anything you can imagine" - which aim to demonstrate how much you can fit into the Jazz's trunk. 

"The fundamental product truth about the Jazz is undeniable - it is a small car with an incredibly spacious interior," DTDigital planning director, Alex Campbell, said.

The films have been placed on a website, with no mainstream media buy. The activity invites viewers to comment on the films and suggest what they might like to see packed into the Jazz.

"We wanted to take the stuff that our audience already talks about online and become part of that conversation," DTDigital creative director, Adam Morris, said. 

"And we wanted to enable them to participate in the campaign and create content."

Click here to view the campaign.

Story by David Blight, AdNews.

?

reader comments

There are no comments on this article yet.


tell a friend

Bookmark and Share

Hi, we welcome your comments.

You may comment as many times as you like. We approve and edit comments at our discretion. Do not send us comments that are:

  • abusive or malicious
  • off-topic or excessively long
  • blatantly spam.

By commenting you agree to our Terms and Conditions and Privacy Policy. If you wish to alert us about a comment, contact us.

Thank you and happy commenting!

add a comment








Leave this field empty

* Required field

advertisement

latest issue

In the latest issue

- Pen to paper
- Women of animation
- Design in motion
- Welcome to the pool

Subscribe »


Creative on Twitter
AdNews Jobs
Andy Awards promo

advertisements