Honda has unveiled a new campaign to target "early adopters" with TV commercials narrated by Stephen Fry.

The campaign, developed by Draftfcb Melbourne, will also include out-of-home, print and online advertising.

Draftfcb creative director Mat Garbutt said: "We wanted to create a campaign that is ageless and captures innovation. This has been done through the use of animation. 'What next' is how Honda approaches things. It's about searching for new and amazing solutions and celebrating invention."

Creative agency: Draftfcb
Production company: Iloura