Of course, I want to see the ending. The campaign is called, Vanish vs the Internet. Hey, Vanish, make the internet vanish.
Is this the secret live stunt Holler Sydney has planned for the climax of its Facebook campaign for Vanish?
Meanwhile, Holler Sydney is creating some hugely fun torture tests for Vanish, via the Vanish Facebook page
Round one, air-cannon cricket, is up on YouTube.
Hint: Even if you have a worker bee to do your laundry, watch this video for the dramatic slow motion, black and white, camera work and music score.
In the first Vanish vs The Internet challenge, beetroot is fired out of an air-cannon at a cricketer in whites. His stained whites are then given the Vanish treatment to see if the brand lives up to its title of Australia’s no.1 stain remover.
You thought for a second it wouldn’t?
Vanish Facebook fans can also vote for the second challenge. There are two more to come.
Jennifer Osborne, category marketing manager at Reckitt Benckiser says, “We’re excited about Vanish vs The Internet because if Vanish can stand up to these stain tests, it’s sure to handle anything that everyday life can throw at it.”
Would that be red cricket ball dye rubbed into the pant legs, grass stains ingrained on pant knees and shirt elbows, and dirt walked into the soles of white socks?
Creative director Richard Morgan leads Holler team - copywriter, John Gault and
art director, Ben Heath - on the campaign. Director is Zenon Kohler for production company, Cutting Edge.