Holden has extended its six year relationship with Visual Jazz Isobar (VJI). After a competitive pitch, VJI has been formally named by Holden as its primary digital services partner for consumer facing websites.
The creative digital agency will manage all of Holden's consumer-facing digital, including its three websites.
VJI has worked with Holden on projects including Holden IQ, Barina Spark’s Designer Spark project, Barina Spirited Drive experience and most recently the Holden Volt launch, whose highlight was a multi-device single screen interactive experience
Holden digital marketing manager, Joanne Stogiannis, applauded VJI in her appointment statement, “Holden’s websites are among the most visited automotive sites in the country. We have been a pioneer within digital marketing and VJI’s work over the past six years has strengthened that position. Throughout the pitch process, VJI demonstrated a high standard of work and a true understanding of our business, the rapidly changing digital landscape and how we can best meet the needs of our customers.
“We’re pleased to once again formalise our partnership and look forward to working with VJI on some exciting digital initiatives this year.”
VJI managing director, Konrad Spilva, was exuberant about the consolidation, “It has been a big year for our agency already and we’re delighted to continue to work with Holden. We’re looking forward to unveiling some of our latest work soon.”
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