Harley Davidson Australia will launch one of the first ever YouTube expandable masthead banner in Australia.

This follows Harley’s other first – a live stream event, which launched the brand’s YouTube channel earlier this year.

The creative, developed by 303, focuses on the theme of ‘Sacrifice,’ which is the wider campaign proposition asking the question ‘What would you sacrifice for a Harley?’

This activity supports the launch of Harley Davidson’s new model line in Australia – Iron, XR1200, Wide Glide and the Fat Boy.

Nic Chamberlain, 303 head of digital said: “It’s great to tick off another Australian first for Harley. The client has been really open in allowing us to push the boundaries in both digital and social media.”

303 has purchased a special 24 hour homepage buyout on YouTube last Friday (November 27).

The channel can be found at: http://www.youtube.com/user/HarleyDavidsonAus

Credits:
Agency: 303
Art Director: Declan Byrnes
Flash developers: Christian Stocker, Atul Narang
Media buy: Paul Bailey
Digital Producer: Kim Sherratt
Creative Director: Julian Watt
Group Business Director: Matt Clarke