The latest cinema spot from GPY&R Sydney for LG claims four out of five people prefer the LG 3D television over leading competitors.  
 
A comparison test conducted in shopping centers across Australia culminated in over 4000 people who were asked to trial the LG Cinema 3D TV against a competitor’s LED 3D TV and vote for the one they preferred.

Produced by Film Graphics and directed by Edwin McGill, the new execution takes the point of view of those who didn’t prefer…with surprising results.

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