GPY&R and DDB share a win

There were twenty-four Caxton Awards for Excellence in Newspaper Advertising handed out this year. George Patterson Y&R and the DDB network took five each. These two share top position for 2012.

GPY& R’s score card includes the 2012 Quinlivan Black for the best ad or campaign in the show. This was awarded to GPY&R for its Tri Service (Mobile Medic) entry for the Australian Defence Force. The same entry won both new categories, Mobile and Tablet, and Technical Innovation.

The Special Group, Auckland won four awards (as it did last year). Colenso BBDO, New Zealand won two.
 
The winners were drawn from fifty-seven entries from the nineteen advertising agencies named as finalists.

Another new category, The Newsworthy Idea of the Year Award, was created this year to recognise an outstanding advertising idea that has transcended its media channel and become news in its own right. The inaugural winner of this new award was Ogilvy & Mather Sydney for Coca Cola’s Share A Coke campaign.

The prestigious Denis Everingham Award was given to adman legend, Gordon Trembath, an acknowledgement of Trembath’s extraordinary talent in art direction and graphic design.

“This is the first time the Denis Everingham has honoured a craftsman beyond copywriting and that’s a good thing because of course there’s no reason why art directors shouldn’t receive the same recognition as copywriters, particularly since the crafting of words and pictures is not as clear cut as perhaps it used to be,” remarked inaugural Denis Everingham Award recipient, Jack Vaughan.

“I’m very pleased to see that what originated as an award for masters of copy now includes someone with Gordon’s great skills,” Vaughan added. 

The Denis Everingham Award has only been given out three times in the thirty-eight year history of the Caxtons.

“Gordon has played a significant part in pushing the standard of Australian advertising forward so this is a long overdue award,” Caxton chairman, Justin Drape applauded.

“We’ve been fortunate to have some of the brightest creative minds in our industry judging the awards this year, and the fact that the jury named 57 finalists and 24 winners says a lot about the quality of the entries,” observed Drape.

“This includes a strong showing in the digital categories which suggests that the transformation newspapers are undergoing is offering great creative opportunities,” he added.

Caxton 2012 chair of judges, Ant Keogh, commented, “We saw a great standard of work in print and the new digital categories, the latter which can only improve as agencies begin to exploit the possibilities of online and tablet newspaper apps.

“[GPY&R’s] Mobile Medic ad stood out head and shoulders above the other digital work, a great, targeted, super-clever idea. Having said that, this year, the print work stood up very well. It’s the classic print campaigns for cars and beer and TV stations that stuck with me most.”

Caxtons 2012  The Winners

Standard Banners
Entry Title  Un-Rugby This Banner
Creative Director  Tony Bradbourne, Rob Jack
Art Director  Kim Fraser
Copywriter  Kim Fraser
Designer  Heath Lowe
Agency  Special Group
Client  FOUR/MediaWorks

 
Rich Media
Entry Title  The Kiwi Sceptics
Creative Director  Bob Mackintosh
Art Director  Ciaran McCarthy
Copywriter  Kae Yen Wong
Photographer  Katie Kaars
Designer  Christian Hewitt
Editor  Pete Ward
Agency  Host
Client  Air New Zealand

Mobile and Tablet
Entry Title  Tri Service - Mobile Medic
Executive Creative Director  Ben Coulson
Creative Director  Chris Northam
Art Director  Jake Barrow
Copywriter  Matt Lawson
Photographer  Hugh Peachy
Designer  Janna Mamar
Retoucher  Starkart
Producers  Carrie Burman, Luke Tellefson
Strategist  Tom Ward
Medical Consultant  Peter Smith
Account Supervisor  Janet Proposch
Agency  George Patterson Y&R
Client  Australian Defence Force

Technical Innovation
Entry Title  Tri Service - Mobile Medic
Executive Creative Director  Ben Coulson
Creative Director  Chris Northam
Art Director  Jake Barrow
Copywriter  Matt Lawson
Photographer  Hugh Peachy
Designer  Janna Mamar
Retoucher  Starkart
Producers  Carrie Burman, Luke Tellefson
Strategist  Tom Ward
Medical Consultant  Peter Smith
Account Supervisor  Janet Proposch
Agency  George Patterson Y&R
Client  Australian Defence Force

Automotive
Entry Title  Park Assist Technology
Executive Creative Director  Dylan Harrison
Creative Director  Steve Wakelam, Nick Pringle
Art Director  Steve Wakelam, Nick Pringle
Copywriter  Steve Wakelam, Nick Pringle
Photographer  Andreas Bommert
Retoucher  Matt Bright
Managing Partner  Nicole Taylor
Business Director  Dave Murphy
Agency  DDB Group Sydney
Client  Volkswagen Australia

 
Consumer Services
Entry Title  Dominate with Domain - Winged Bats
Executive Creative Director  Matty Burton, Dave Bowman
Art Director  Julia Elton-Bott
Copywriter  Jol Temple
Photographer  Matt Baker
Designer  Chris Mawson
Retoucher  Nick Mueller
Agency  Whybin\TBWA Sydney
Client  Fairfax Media Ltd

 
FMCG
Entry Title  Spending Too Much Time With Your Wife?
Executive Creative Director  Ant Keogh
Art Director  Ant Phillips
Copywriter  Richard Williams
Photographer  Neil Bailey
Retoucher  Mike McCall
Agency Producer  Mary Darzi
Account Director  Nick Cohen
Account Manager  Toby Beaumont
Agency  Clemenger BBDO Melbourne
Client  Carlton & United Breweries

 
Entry Title  Idiot
Creative Director  Levi Slavin
Art Director  James Tucker
Copywriter  Levi Slavin, Simon Vicars
Photographer  Alistair Guthrie (Snapper Ltd)
Designer  Kate Slavin
Retoucher  Tias Somers
Creative Chairman  Nick Worthington
Agency  Colenso BBDO
Client  DB Breweries

Corporate, Government & Public Service
Entry Title  Drugs Confusion
Executive Creative Director  Michael Knox
Creative Director  Nigel Dawson
Art Director  Josh Murrell
Copywriter  Sharon Condy
Photographer  Erik Johansson
Retoucher  Erik Johansson
General Manager  Randal Glennon
Account Director  Jodi Gubana

Senior Account Manager  Bec Stewart
Agency  Grey Melbourne
Client  Transport Accident Commission

Charity & Community Service
Entry Title  Timothy
Executive Creative Director  Julian Watt
Creative Director  David Joubert
Art Director  David Joubert, Chris Crawford
Copywriter  Bart Pawlak, Lachlan Lazar
Photographer  Janyon Boshoff
Agency  George Patterson Y&R Sydney
Client  Juvenile Diabetes Research Foundation

Media & Entertainment, Telecommunications & IT
Entry Title  Send a Paper
Creative Director  Tony Bradbourne, Rob Jack
Art Director  Iain MacMillian
Copywriter  Antony Wilson
Designer  Heath Lowe
Typography  I Love Dust
Agency  Special Group
Client  Newspaper Advertising Bureau

 
Entry Title  The Rialto Channel - Independent Film for Independent Minds
Executive Creative Director  Toby Talbot, Andy Fackrell
Creative Director  Chris Schofield
Head of Art  Dave Brady
Art Director  Damian Galvin
Copywriter  Rory McKechnie
Photographer  Lewis Mulatero
Designer  Renee Lam
Retoucher  Gordon Moir
Producer  Andy Robilliard
Account Service  Scott Wallace, Danielle Richards, Brad Armstrong, Victoria Meo
Senior Planner  David McIndoe
Agency  DDB Group New Zealand
Client  SKY Television

 
Retail
Entry Title  Pool Fence
Art Director  Neil Martin
Copywriter  Mark McDonald
Illustrator  Luka Znaor
Managing Director  Luciano D'Ambrogio
Agency  Ad Impact Advertising
Client  Midalia Steel

Travel & Leisure
Entry Title  TNZ Te Araroa - The Long Pathway
Executive Creative Director  Matty Burton, Dave Bowman
Creative Director  Gavin McLeod
Art Director  Dave Brady
Copywriter  Richard Shaw, Cindy Cato
Designer  Chris Mawson, Nick Mueller
Illustrator  Dave Brady
Creative Group Heads  Dave Brady, Asheen

Agency  Whybin\TBWA Sydney
Client  Tourism New Zealand

 
Best Campaign
Entry Title  Park Assist Technology
Executive Creative Director  Dylan Harrison
Creative Director  Steve Wakelam, Nick Pringle
Art Director  Steve Wakelam, Nick Pringle
Copywriter  Steve Wakelam, Nick Pringle
Photographer  Andreas Bommert
Retoucher  Matt Bright
Managing Partner  Nicole Taylor
Business Director  Dave Murphy
Agency  DDB Group Sydney
Client  Volkswagen Australia

 
Best Topical Ad
Entry Title  Send a Paper
Creative Director  Tony Bradbourne, Rob Jack
Art Director  Iain MacMillian
Copywriter  Antony Wilson
Designer  Heath Lowe
Typography  I Love Dust
Agency  Special Group
Client  Newspaper Advertising Bureau

 
Best Use of The Newspaper Medium
Entry Title  Odd Spot
Creative Director  Richard Ralphsmith
Art Director  Chris Rogers, Aaron Lipson
Copywriter  Chris Ellis
Senior Account Director  Alana Mason
Agency  CHEproximity
Client  Peter MacCallum Cancer Centre

Best Cross Platform Newspaper Campaign
Entry Title  FOUR. The Home of NOT Rugby
Creative Director  Tony Bradbourne, Rob Jack
Art Director  Tony Bradbourne
Copywriter  Kim Fraser
Designer  Heath Lowe
Agency  Special Group
Client  FOUR/MediaWorks

Best Copywriting
Entry Title  The Wine List
Creative Director  Levi Slavin
Art Director  James Tucker
Copywriter  Levi Slavin, Simon Vicars
Photographer  Alistair Guthrie (Snapper Ltd)
Designer  Kate Slavin
Retoucher  Tias Somers
Creative Chairman  Nick Worthington
Agency  Colenso BBDO
Client  DB Breweries

 
Entry Title  The Rialto Channel - Independent Film for Independent Minds
Executive Creative Director  Toby Talbot, Andy Fackrell
Creative Director  Regan Grafton, Chris Schofield

Head of Art  Dave Brady
Art Director  Damian Galvin
Copywriter  Rory McKechnie
Photographer  Lewis Mulatero
Designer  Renee Lam
Retoucher  Gordon Moir
Producer  Andy Robilliard
Account Service  Scott Wallace, Danielle Richards, Brad Armstrong, Victoria Meo
Senior Planner  David McIndoe
Agency  DDB Group New Zealand
Client  SKY Television

Best Art Direction
Entry Title  As Smooth as Life is Rough
Chief Creative Officer  Andy Dilallo
Art Director  Matt Swinburne
Copywriter  Mike Felix
Photographer  Andreas Smetana
Designer  Jason Young (Typography)
Retoucher  Michael Luland, Alex Reznick
Illustrator  Jason Young
Head of Art  Vince Lagana
Head of Copy  Grant McAloon
Agency  Leo Burnett Sydney
Client  Diageo Australia

Best Photography
Entry Title  Park Assist Technology
Executive Creative Director  Dylan Harrison
Creative Director  Steve Wakelam, Nick Pringle
Art Director  Steve Wakelam, Nick Pringle
Copywriter  Steve Wakelam, Nick Pringle
Photographer  Andreas Bommert
Retoucher  Matt Bright
Managing Partner  Nicole Taylor
Business Director  Dave Murphy
Agency  DDB Group Sydney
Client  Volkswagen Australia

 
Best Illustration
Entry Title  Timothy
Executive Creative Director  Julian Watt
Creative Director  David Joubert
Art Director  David Joubert, Chris Crawford
Copywriter  Bart Pawlak, Lachlan Lazar
Photographer  Janyon Boshoff
Agency  George Patterson Y&R Sydney
Client  Juvenile Diabetes Research Foundation

Newsworthy Idea of the Year Award
Entry Title  Share a Coke
Creative Director  Chris Ford, Boris Garelja

Senior creatives  Jakub Szymanski and Alex Stainton
Art Director  Liam Hillier
Copywriter  Omid Amidi
Strategist  Gerry Cyron
Business Director  Adam Lee
Agency  Ogilvy & Mather Sydney

Client  Coca-Cola

 
The Denis Everingham Award
Gordon Trembath

Quinlivan Black Award
Tri Service - Mobile Medic
Executive Creative Director  Ben Coulson
Creative Director  Chris Northam
Art Director  Jake Barrow
Copywriter  Matt Lawson
Photographer  Hugh Peachy
Designer  Janna Mamar
Retoucher  Starkart
Producers  Carrie Burman, Luke Tellefson
Strategist  Tom Ward
Medical Consultant  Peter Smith
Account Supervisor  Janet Proposch
Agency  George Patterson Y&R
Client  Australian Defence Force