zspace has recently finished working on the rebrand of the Nine Network and its affiliates. The Nine rebrand focuses on a high-end magical and experiential graphic treatment.
Recapturing the decades of history for which Nine Network rated number one, the rebrand
Aims to reflects Nine’s philosophy of continuing to be the centre of viewing entertainment.
With the tag line “Welcome Home”, the new idents hope to create a sense of warmth and familiarity.
Under the creative direction of the Nine Network team (headed by creative director Andrew
Peace), zpace storyboarded and executed the entire concept, including various idents,
presentation package designs for VizRT implementation and promo packages.
The turn around was a tight four weeks with all hands on deck at the zspace HQ.
“zspace get broadcast design; the complexities, the restrictions and the possibilities,” comments
Andrew Peace, CD of the Nine Network.
“Its (zpace) greatest skill is interpreting the brief. Within a three-month period the team has created strong packages for both GO! and Channel Nine. Both looks are unique and fit perfectly for their target audiences. They are a hard working, truly creative team that I thoroughly enjoy working with.”
zspace Credits
Creative Director – Jean Christophe Danoy
Lead Designer - Erin Johnson
Head of 3D – Mike Thompson
3D Animator – Jorden Martin
Flint Artist – Claire Pollock
Shake Artist – Mark Kwanten
Producers – Jackie Archer, Michelle Turner
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