This week, adidas will launch two new nationwide integrated campaigns by marketing agency iris in sports stores across Australia for its 118 Pro boot and Predator X boot.

Both campaigns will go live at the same time and will work in tandem in the aim to position adidas as the leader in football boot technology, style and comfort, in the lead-up to the World Cup.

The campaigns aim to leverage adidas' association with the event itself and leading athletes to drive the brand's sporting credentials.

adidas has tasked iris with creating a new identity for the adidas 118 Pro football boot to launch the boot into adidas own retail and wholesale retail environments.

The campaign, which features retail and outdoor elements, revolves around the idea that when it comes to football in Australia, there is one thing that all codes have in common: the hard surfaces that all sports are played on.

The idea is that no matter what level you play at, all football pitches are like concrete. But, according to adidas, with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118 Pro has been designed to protect and support the foot in these conditions.

The creative execution features imagery that shows Aussie football pitches replaced with rock-hard surfaces and illustrates how the boot has been purpose-built for Australian conditions. In-store, the creative will be executed through a wide variety of POS materials.

The second campaign revolves around adidas' boot range -- the Predator. adidas tasked iris with creating a range of in-store POS materials to inspire its target audience of 14 to 34-year-olds.

iris' campaign features global football legends Steven Gerrard and Tim Cahill. The campaign carries the strapline 'Every Team Needs The Gladiator' and positions Cahill as the gladiator in the story, whilst keeping the boot the ultimate hero.