Global creative agency Encyclomedia Networks launches in Australia

Global creative agency, Encyclomedia Networks, has launched in Australia as a specialist one-stop-shop for all creative out of home advertising.

After two years of representation by Media Tag, brands will now deal directly with the company and according to Encyclomedia is now able to access the full extent of its global experience.

Starting as an Indian creative agency in 2007 Encyclomedia focused on high impact creative, primarily for the BTL space. The agency has since expanded across Australia, Argentina, Colombia, Guatemala, Mexico, Canada, Saudi Arabia, South Africa, Ukraine and Panama.

A recent campaign for Coca-Cola in India was specifically designed to create a craving for an icy cold Coke. BRRR was an integrated media campaign with out of home as a key element. Extended across sites in 20 cities at 1000 touchpoints across the country, it used multiple mediums including billboards, spectaculars, bus wraps, bus shelters, mall facades, cantilevers, pole kiosks and cinemas.

Encyclomedia Australia's Charlotte Gorham said the agency specialises in cutting edge, high impact 3D-like creative design and non traditional media solutions including guerrilla advertising and experiential marketing.

"Encyclomedia's high impact 3D-like designs grab attention," she said. "They result in brilliant life-like simulation that achieve greater cut through and offer a cost effective advertising option for brands to leave a real and lasting consumer impression."

"Our designs and campaigns have a successful track record with clients like Coke, McDonalds, Samsung, Reckitt Benkiser and Tatts Group and we're excited to continue to build on our expertise directly in the Australian market."

"The challenge for brands is to reach people with on-the-go lifestyles. While TV, press and radio advertising has a place, it's non-traditional and ambient media, such as mobile billboards, walking boards, eco water street stenciling and bike ads that are becoming mainstream. Street level engagement is a powerful way for brands to be seen, felt and experienced," she said.

Encyclomedia Australia is partnered with Melbourne based venture capital firm, Deasil Group, headed by  entrepreneur, Philip Weinman, who has been appointed chairman of Encyclomedia Global.

"The launch of Encyclomedia brings a breath of fresh air to the Australian advertising market," he said. "With original, high-impact 3D-like campaigns, brands know they are working with global experts to achieve recognition and spark conversations."