Two new campaigns from Three Drunk Monkeys and Curious Films operate on the premise of good old fashioned 'laugh out loud' appeal.

For Ikea, Three Drunk Monkeys have created a radio ad based on the colourful language of a child's show and tell presentation after a weekend of renovations. It is a simple, effective message that continues the Ikea narrative of being problem solvers. You can listen to the ad here.

Curious Films have developed a viral online film for the Bundy Rum Think Tank campaign designed by the team at Leo Burnett.

The think tank is a “conundrum-solving internet machine” that asks people to send in their biggest conundrums, with the best solutions being turned into “a spectacle more pleasant to watch than a bandit being horsewhipped.”

Curious director, Robin Walters has a reputation for his quirky humour, (Fit to Fly starring Richard Simmons for Air New Zealand and Sheep Impact starring Steven Seagal for Carlton Dry). You can see the film here.