Get your destination design groove on

Promising fame and glory to the winning designer, the Chapel Street Precinct's management committee has set out to reinvigorate the district’s branding with a competition for its new logo.

The challenge for locally-based Melbourne creatives will be to create a visual identity positioning the precinct as total experience destination. The competition seeks to uncover a logo that will unite and rejuvenate the area, as well as represent what is on offer in areas such as South Yarra, Chapel St North, Greville Village, Commercial Rd, Prahran and Windsor into the design.

Committee chairman Jim Pothitos said the initiative would enhance the positioning of the precinct and broaden its appeal to a wider audience. "The Chapel Street precinct is far more than just fashion. It has a distinct culture, a fascinating history and dynamic people. It offers an attitude and experience that is authentic to Melbourne," he said.

Fame, glory and a $6000-worth identity rollout are on offer, as is a dedicated webpage on the district’s revamped site, profiling the design process, the winning studio/artist and links to their website.

An additional People’s Choice award offers a deluxe overnight stay at The Olsen or Cullen hotels and a $200 dinner on Chapel Street. 

The challenge is open to Melbourne-based designers or students enrolled in a creative course and runs through the month of June. 

Submission deadline of concepts is 8 July with the public launch of the Top 10 logos on July 11. Winners will be revealed via a media launch campaign later in the month. Further details are available here.