Gatecrasher takes out the Siren for Alcoholics Anonymous

Perth agency Gatecrasher Advertising has swept the Siren Awards pool, winning across all four categories of single, campaign, overall and craft for its work on Alcoholics Anonymous.

A single ad called Mummy, won the overall, single, and craft categories. It was also one of three ads in the AA campaign which took out the campaign category.

Written by Des Hameister the spots are confronting looks at the effects of alcohol on everyday situations. Hameister said keeping things simple and single-minded was the most important thing to remember when creating an effective radio commercial.
"Alcoholics don’t hurt just themselves and the ad empathises with that fact," he said. "The insight is that alcoholics don't only need to be told they’ve got a problem, they simply need to know that there’s a solution."

Produced by sound engineer, Marty Braine from production studio, Brainestorm in Perth, Mummy also won the craft category.

Highly commended in the single category were three ads:
Co-worker for Alcoholics Anonymous
Coopers Legend of Light – Glen Richards for Coopers Premium Light by kwp! Advertising in Adelaide.
Lose you're licence and your screwed - Booty Call for the Motor Accident Commission of South Australia – Youth Road Safety by Clemenger BBDO in Adelaide.

The highly commended work in the campaign category was;
You're Not Listening for the Office of Road Safety in Perth by agency 303 Group.
Boring, Clive, Eric & Life for scrap metal recyclers CD Dodd by Brainestorm.

Highly commended in the craft category was;
Jen for Alcoholics Anonymous campaign by Brainestorm, Perth
ECU Mix 2 for Edith Cowen University production studio, 303 Group, Perth
Glen Richards for Coopers Premium Light, produced by Eardrum along with Plush Films.