Inspired by 4G technology, the vividwireless logo uses four brightly coloured dots to reflect the vibrancy inherent in the vividwireless brand and product offering.

The new identity aims to reflect vividwireless’ position as a leader in 4G wireless technology while embodying the high performance and simplicity at the heart of the brand.

Included in Frost’s scope of work was not only the identity of the brand, but the design system to be used across all touch points including B2B communications, product branding and packaging.

“Frost Design, who have worked with us from the beginning, clearly understood our brand needs when developing our logo, style guide and other key marketing pieces,” said Martin Mercer, CEO, vividwireless.