FremantleMedia today announced the launch of a new content creation division of FremantleMedia Australia (FMA) called Spring.

Headed up by Tony Skinner (currently FMA's managing director, Melbourne), the arm has been developed to produce high quality content to engage audiences across broadcast TV and digital platforms. Operating as a stand-alone division of FMA, with dedicated staff, its own premises, culture and attitude, Spring will work with Australasia's leading brands, agencies and broadcasters to produce innovative content solutions including advertiser-funded projects and multi-platform iterations.
 
FremantleMedia Asia Pacific CEO Ian Hogg said that Spring would capitalise on the appetite among brands to develop funded content in non-traditional ways.
"Spring has been born to create quality content to meet the growing demand from broadcasters and our other partners for new types of programming and collaborative projects," he said.
"FremantleMedia will always be our premium product for high value, tent pole programming, whereas Spring will cater to the other end of the market which is not currently being serviced properly."

The company will aim to service the off-peak demands of the free to air networks, producing content for the digital channels, subscription channels as well as working with agencies and brands on integrated content solutions.

Hogg said that a number of projects were already in the Spring pipeline and would be announced in coming weeks.
"Only a company of our size and scale could bring on such a new, industry-leading initiative with this degree of confidence. We believe it's the right strategy and the right time to launch it, and we are delighted to be open for business," he said.