Foxtel celebrates the warm season
Foxtel's new ‘100 Days of Summer’ campaign launches this week, with a 60 second spot directed by Photoplay's Husein Alicajic.
The campaign features Foxtel personalities alongside everyday people, condensing the classic Australian summer experience into 24 hours.
"I really wanted to have a very graphic sense of framing and composition,
and at the same time have an intimate emotional connection to the people and
action and
keep everything really natural and real," explains Alicajic.
"I kept saying that I wanted it to
feel as though we'd just turned up at a small summer holiday town to make a fine-art coffee table style book documenting the Australian summer, but with a really strong contemporary
aesthetic."
The director referenced films like Days of Heaven and The New World by
Terrence Malick, as well as the work of multimedia artist Doug Aitken, when working on the treatment.
The TVC is
set to the track 'Go Do' by the Icelandic singer Jonsi, the
lead singer of Sigur Ros.
To watch the spot click here
CREDITS:
Client: Foxtel
Title: 100 Days of Summer
Director: Husein Alicajic
DOP: Tony Luu ACS
Editor: Cameron Hales
Post Production: TheLab Sydney
Sound Mix: Sound Reservoir
Foxtel team
Marketing & Communications Manger: Fiona King
Creative Director: Travis Conneeley
Head Creative, General Entertainment: Uriah Blair
Music track: ‘Go Do’ by Jonsi
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work » photography (more»)
Michael A. Morrison - whispering shadows 2011
Morrison is an emerging photographic artist who’s work comes from a conceptual perspective.
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