In a new campaign for the flat pack furniture behemoth, Ikea's new series of short films encourages consumers to "try on a new sofa".

Created by Forsman & Bodenfors for Ikea Sweden the 20 second spots are quirky, imaginative, filmic pieces with an unusual take on the typical furniture shopping experience.

The films were directed by Joel Nordstrom and Lars Ohlin for production company Aspekt.

http://www.youtube.com/watch?v=x-T4MSlOOtk

http://www.youtube.com/watch?v=89VMz0A_bSM