Fairfax Media Metro Division has launched a creative tool for online advertising that enables videos and images to be seen without leaving the web page.

Called the Big Unit, the initiative is the first of its kind in Australia. It enables advertisers to own a web page with a large format ad, which has functionality built into it allowing consumers to watch videos or download images from within the ad without leaving the web page.

The Big Unit maintains the prominence of the ad while, at the same time, providing a larger canvas for creativity and audience engagement through social and sign-up tools, videos, photo galleries and interactive maps.

The results are less clutter on the web page and user-friendly advertising.

Ed Harrison, Fairfax Metro Media's commercial director, said the Big Unit is already proving a success.
“The Big Unit is a powerful new solution for our major advertisers and has already delivered strong results for key clients who have used the product prior to its official launch in February,” he said.

Advertisers who have already signed up to campaigns using the Big Unit include Tourism Queensland, Nestle and Samsung.

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