Unlike other award shows, the Tomorrow Awards are category-neutral. They applaud boundary-pushing advertising creativity and use of new technology, no matter which form it takes.
They acknowledge the fact that truly revolutionary ideas don't always fit snugly inside of a pre-existing award show category.
So these biannual awards are about the best ideas, regardless of media or platform.
All Tomorrow Awards entries are showcased for the world to see, and are judged in two stages.
The first stage is judged by the general public, while the second stage is judged by a panel of industry experts or in their words, Monster Judges.
The Tomorrow Awards call for entries, second half 2012, has just opened with an October 5th deadline. All details and entry form are on the website
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...