Engine's new campaign for Kia through In Ocean is a radical departure from the manufacturer's usual style of campaign. Based on a main concept that Kia's deals make sense, the stop frame animation creative highlights things that don't make sense in a quirky claymation world.

Engine's executive producer Adam Wells said the fun basically started at brief stage.
"Stop frame animation is an arduous and precise craft that is rarely used in advertising. The fact that we had all the facilities and resources in-house meant that these ads could be made seamlessly with the flexibility to record and review footage on the go,” he said.
"Our end-to-end approach allowed us to complete 3x30 second and 4x15 second TVCs from brief to delivery in only 6 weeks. An amazing team effort led to a great result, a happy agency and a very happy client."

Engine's creative director Simon Robson said the team was able to really "go to town" on the project.
"We looked into the crazy things people do that just don’t seem to make any sense at all like the man wearing a suit of bees and the annual cheese rolling festival in the UK. In Ocean wanted to explore the possibility of using stop frame animation, incorporate some existing car footage and integrate these into a claymation world, so we had our work cut out for us."

The Engine team of illustrators, modellers, set designers and stop motion animators set about working to create a stop motion piece in Engine’s in-house studio using highly detailed storyboard animatics to fully conceive and structure the ad before shooting took place.

The Kia Suit of Bees and Rolling Cheese ads are currently airing nationally.