Droga5 has launched a 60-second TVC for Reconciliation Australia calling on all Australians to register their support for reconciliation at website www.unfinishedoz.com.au

The TVC shows a cast of famous Australians – including Jack Thompson, Ernie Dingo, Paul McDermott, Marcia Hines, Andrew Denton, Wendell Sailor, Neil Perry, George Negus and Johnathan Thurston – whose eyes interchange with each other’s in celebration of our similarities and differences.

“I think Jimmy Little's ultimatum at the end of the ad says it all: "Let's finish what we started". Reconciliation has come a long way, but clearly there's still a lot to do, and this campaign is a clear acknowledgment of the challenge ahead,” says David Nobay, creative chairman at Droga5.

“On a personal note, I like to say a huge thank you to Tim Gibbs and the guys at Resolution, The Editors and Nylon Studios for taking a simple idea and taking it somewhere special," says Nobay.

At www.unfinishedoz.com.au, Australians are encouraged to register their support and re-connect into their fellow countrymen, by naming “one Australian thing they can’t live without”.

The resultant mapping is tangible evidence of how much we share as a wider community, as much as how diverse and culturally rich we are as a nation.

Answers will be matched up to similar responses using data analytics, joining the dots and pixels to reflect a genuinely unified nation of free thinkers.

Symbolically, the campaign reminds us that reconciliation is not about the past – true reconciliation is about moving forward.

Tangibly, ‘UnfinishedOz’ also invites Australians to get involved in closing the gap between Indigenous and non-indigenous Australians in small or large ways via Cultural Awareness and Education programs, mentoring and volunteering.

“UnfinishedOz asks us to respect our differences, celebrate our diversity and defend our common interests so we can look at things through fresh eyes. Reconciliation Australia is lucky to have the support of some well-known Australians, and we’re grateful they gave up their time to take part in this campaign,” says Karen Mundine, communications director at Reconciliation Australia.

‘UnfinishedOz’ rolls out on television, cinema, newspapers, radio and online, and includes a social media component.

Droga5’s first campaign for Reconciliation Australia marks the start of National Reconciliation Week, which runs from 27 May – 3 June.

Credits
Executive Creative Director: David Nobay
Executive Planning Director: Sudeep Gohil
Copywriter: David Nobay
Art Director: Mike Spirkovski
Digital Art Director: Andy Fergusson
Director of Digital: Brett Mitchell
Director: Tim Gibbs
Post production: Resolution Design
(Eamon Davern, lead compositor; Tim Dyroff, creative director)
Editing: The Editors (Peter Barton)
Audio: Nylon
Website hosting: Bulletproo