Don Cameron's 'Effortless Denim' spot

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After spending over a decade working in the UK and Europe, Australian director Don Cameron has returned home to shoot the latest offering from Target.

Cameron, who has directed commercials for brands such as L’Oreal, Audi, Braun, and H&M London, forged a reputation as a music video director for artists such as Moloko, Blur, Pet Shop Boys and Garbage.

His latest spot for Target, entitled ‘Effortless Denim’, is his first commercial project in Australia. Working with Campaign Palace Melbourne, Cameron created a ‘crowd surfing meets fashion editorial’ concept.

Dancers holding white and red boards created a moving platform that acted as a backdrop for the suspended models.

Credits
Creative Agency Campaign Palace Melbourne
Creative Directors Gerhard Myburgh and Brent Liebenberg
Copywriter Jacqui Paterson
Art Director Jessica Harold
Agency Producer Fiona Gillies
Production Company Collider
Director Don Cameron
Director of Photography Bob Humphreys
Producer Carl Wyant
Post Production Collider
Editor Bernard Garrie, The Editors
Post Production Producer Pat Dedal

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