Does anybody want to be stalked?
In the spirit of presenting wild creative ideas for their creativity, here's one that could go right – or wrong – for American pizza business, Mellow Mushroom.
Mellow Mushroom is patently a company okay with taking risks. Its name could have gone either way, also.
Mellow Mushroom's agency is Fitzgerald & Co.
This is Fitco's blurb: “Fitzgerald + Co is located in the heart of Buckland Atlanta, on the 11th floor of the Terminus Building, at an elevation of 1,150 feet above sea level. We're a fiercely independent agency with an oddly flexible twist. We're a 100-member, fully integrated creative, digital, media, planning and PR attack squad and we can instantly become the 23,000-person army of the world's largest agency network. Who we are depends on what you need.”
So, we are not dealing with normal poople. Not normal people come up with not normal ideas. And this is one.
When you follow brands on Twitter, you tend to get flotsam and jetsam littered across your Tweetdeck timeline or worse, you're bombarded with promotional tweets until you lose it and unfollow them.
Fitzgerald + Co is offering something different - a little stalker with each Twitter follow.
It's part of Fitzco's "Follow Me and I'll Follow You," campaign. In return for following its company on Twitter - the company will follow you.
Yes, they will follow you in real life - in campaign number one that launched this week, dressed as Mellow's mushroom mascot.
Fitzco stalked 20 Mellow Mushroom followers during the week (with help from the followers' friends and family), and recorded the whole thing using hidden cameras. Even without hidden camera footage, this campaign would have been noticed.
Chief creative office, Noel Cottrell, led creative team of Mitch Bennett (creative director/copywriter), Wes Whitener (creative director/art director), Brad Sarmiento (creative director/art director), Juliana Lynch (art director). Video was produced by
Arts & Sciences with directors, Adam Brodie and Dave Derewlany.
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...