District Agency and surf film legends kick off summer for Strongbow

Strongbow, District Agency and legendary surfing film-makers Jack McCoy, Bali Strickland and Eugene Tan have captured the largest glow-in-the-dark surf attempt at Bondi Beach, Sydney.

On Wednesday night (summer’s eve), 17 Strongbow surfers surfed Bondi Beach in custom made glow-in-the-dark surfboards and wetsuits as an official “welcome to summer” for Strongbow.

Channel 10’s Bondi Rescue lifeguards, Corey Oliver and Andrew Reid, were among the surfers taking part.

Hundreds of onlookers lined the beach and the Bondi Icebergs balcony to watch the spectacle with the team of film-makers capturing the Strongbow surfers from air, land and underwater against the sunrise surfing footage.

Film-maker, Jack McCoy, said it was a no-brainer to get involved in the idea to celebrate the start of summer.
“When I heard about this crazy idea, I knew I had to be involved,” he said. “I’ve never filmed anything like this in my 30 year career and it’s thanks to Strongbow that we had this great opportunity to mark summer in such an amazing, unique way. The Strongbow surfers were so pumped about getting out there that the energy was electric. It’s one of those sights you have to see to believe and really evokes that summer feeling.”

McCoy is due to release his 25th film on surfing, A Deeper Shade of Blue in February.

The resulting short film for Strongbow was released yesterday.

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Michael A. Morrison - whispering shadows 2011

Morrison is an emerging photographic artist who’s work comes from a conceptual perspective.

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