Volkswagen Australia and DDB Sydney have launched an integrated campaign to introduce the new Volkswagen Tiguan to the Australian market.

The new TVC Cross Country tells the story of a young couple who, after experiencing the quality of their new Tiguan, have developed an appreciation for the 'finer things in life'.

Nick Pringle, Creative Director at DDB Sydney said that at the heart of the campaign was a simple insight about quality.
"Once you’ve experienced it, it's very hard to go back," he said. "This allowed us to talk about the Tiguan in a way that lots of thirty-somethings would be able to relate to."

The TVC launched with 60, 45 and 30 second editions. Print executions, web banners and a dedicated microsite complement the TVC along with radio spots on the Austereo network.