DDB's campaign for Clean Up Australia Day

DDB has unveiled its new ‘Just One’ campaign for Clean Up Australia Day 2010, marking not only the fifth year of the relationship with one of Australia's largest community based event, but also a new direction to mobilise Australians to participate in Clean Up’s 20^th anniversary year.

“The ‘Just One’ concept came about because we wanted to motivate Australians with a simple, yet strong call to action – pick up ‘just one’ piece of rubbish to make the 20^th Clean Up Australia Day its most successful ever,” said Matt Eastwood, DDB national creative director and vice chairman.

“This message is communicated through our use of language and strong visual cues. For example, we’ve used Ian Kiernan and his granddaughter in our print advertisements to drive that emotional connection with Australians and make them realise how easy it is to make a difference, both now and in the future,” Eastwood added.

Terri-Anne Johnson, CEO of Clean Up Australia says “We’re thrilled with the ‘Just 1’ direction DDB has taken for Clean Up’s campaign this year as it’s designed to get people to act and think about their contribution to the environment and how they want it to look in the next 20 years.”

DDB’s new ‘Just 1’ campaign for Clean Up Australia was released this week and consists of a TVC, radio spots and 3 print advertisements (one each to reflect Schools Clean Up Day, Business Clean Up Day and Clean Up Australia Day).

Credits:

Executive Creative Director: Matt Eastwood

Creative Director: Mark Harricks

Creative Team: Jakub Szymanski & Ed James

Business Management: Hollie Doran, Susan Bennett & Kate O’Brien

Planning: Leif Stromnes

Agency Producer: Hadi Tieu-Vinh

Director: Marc Furmie

Producer: Simon Ritch

Music: Nylon

Post Production: The Lab

Art Buyer: Bryson Holt

Photographer: Steven Chee

Production Company: DLM