A new campaign from DDB Remedy for 'Look Good... Feel Better' has been launched to raise the charity's profile.
 
Featuring the organisation's patron, television personality Kerri-Anne Kennerley and Leanne Napoli, a cancer patient, the TVC explores the appearance-related issues that cancer patients battle with due to treatment.

Managing director at DDB Remedy, John Bertolini, said the agency was extremely proud of its long association with ‘Look Good…Feel Better’.
"This campaign highlights the excellent work the organisation achieves and it how it transforms patients’ lives. Working on this really does give you perspective on the ‘bigger picture’ and we are grateful to be able to do our bit to help out for a cause that helps so many people.”

The TVC will launch as a 30 second spot supporting existing print materials and also celebrates the charity's 21 years working towards profiling these issues. Directed by Ben Flaxman and produced by Carnival Films, The Editors and Digital pictured handled post with Nylon Studios managing sound production.

Chairman of the Cancer Patients Foundation and managing director of Chanel Australia and New Zealand, David Blakeley, said the work the agency had done afforded a far greater profile that they could have attained otherwise.
“DDB’s consistent willingness to help us reach our audience, so we help nearly 10,000 cancer patients each year, is terrific,”  he said.

The healthcare arm of DDB Group has been working with ‘Look Good…Feel Better’ on a pro bono basis for the past five years.