In the latest work from DDB Paris, together with Stockholm based B-Reel, the Parisian duo Outlines have released an original track and film clip for Lipton.

With a track record of excellent creative, the Lipton advertising account always educes interesting work and this campaign, Lipton & Outlines: Discover How Far Tea Can Take You, is no exception.

B-Reel's animation and the Outlines funk based dance track I Cannot Think delivers a fresh and contemporary piece of loyalty branding under the creative directorship of Matthieu Elkaim and Pierette Diaz.