D&AD seeks more entries from Australia

Entries for the fiftieth annual D&AD Awards have been opened with the organisation looking to increase entries from Australia and New Zealand in 2012.

Australasia, Asia, South America, Middle East and Africa submitted 22 percent of entries in 2002 – a figure which rose to 34 per cent in 2011.

CEO of D&AD Tim Lindsay said the 2012 awards had marked a watershed moment in their history.
"While D&AD was born 50 years ago at the heart of the UK advertising and design industries, we are now an organisation that has spread its wings globally," he said. "We recognise that creative work competes in a global market and that, if the UK competes on that stage, we should set standards against the work from all the players on it."

"The volume of work from Australia and New Zealand has grown substantially over the past three years. Campaigns including Sapient Nitro’s Best Job in The World and Saatchi & Saatchi Sydney’s direct work for Toyota have picked up Black Pencils and Yellow over the past three years and we believe that this track record will only encourage more work this year."

The 2011 D&AD Awards received work from 64 different countries. The Jury (now made up of 140 judges) awarded 53 Yellow Pencils and six Black Pencils, with the body of work encompassing the range of digital, advertising and design craft disciplines.

Work entered must have been commercially released between 1 January 2011 and 31 December 2011 and been produced in genuine response to a client brief.