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A CGI sweet shop that comes to life is the latest creation from the Cutting Edge VFX and Design team for client Gulaku.

Group general manager Kylee Ratz said: “Our team needed to hit the ground running even before the first initial pre-prod meeting to get designs and concepts of the shop and its contents moving.

With every element in the shop – from the store itself right down to each individual candy cane -- being designed and created from scratch, we took on our biggest scale project yet with Mark Toia from Zoom Film & Television.”  

An upgrade to the current renderfarm as well as an expansion of the team's artists with freelancers coming in was required to complete the spot, titled 'Candy Store'.

A detailed previses of the shop and its contents was created at the same time the real elements were being built.

Toia then worked closely with the cutting Edge team to map out all shots and rough animation action prior to filming the children in Indonesia.

A team of animators worked on builds and textures simultaneously as other teams completed designs, layouts, animation and particles.

Blue Circle Advertising (based in Jakarta) executive creative director Brendan Goodenough said: “Indonesia loves the spot! Kids are crying because they want to go to the Gulaku candy store… Mothers have been calling to find the location of the store…seriously!”

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