Creative Showcase 4.4 winner announced

09 Jun 2010

Visual Jazz’s ‘Dance Off 3D’ for Jay Jays has been declared the winner of this quarter’s Creative Showcase, Australia’s free online award for creativity in digital advertising.

The winners, who were announced yesterday at the Creative Showcase 4.4 lunch, included first runner-up Tribal DDB for its work on Volkswagen’s Polo launch, while Reactive rounded out the awards with second runner-up for its Dotti Nation campaign. The winners were chosen by a panel of 10 judges from the industry.

The winners of this quarter’s Creative Showcase round gain automatic entry into the 2010 IAB Awards “Best of Creative Showcase” awards which will be announced on July 22, 2010. The Creative Showcase series is now shifting to a bi-monthly format. Entries will be accepted for work completed in the two months leading up to the close of judging for each series. More details can be found online at www.creativeshowcase.net.au.

Mike Zeederberg, chair of judges, said: “This quarter’s top three showed real innovation in the way users interacted with the campaigns."

"Creating a full user experience shows the strength of creative Australian agencies. With two winners from fashion and another from the automotive field, it is great to have a diversity of brands being represented with top quality creative,” said Zeederberg.

Visual Jazz created an interactive catalogue for Jay Jay’s which combined 3D technology, dancers, music and fashion. The result was a catalogue which was controlled by the viewer. One judge commented: “The interface is well thought out and the whole thing feels polished.”

4.4 Creative Showcase Winners

Winner: Visual Jazz for Jay Jays - ‘Dance Off 3D’

http://stage.visualjazz.com.au/awards/JayJays/DanceOff/

First runner-up: Tribal DDB for Volkswagen - ‘Follow No One’

http://follownoone.com.au/

Second runner-up: Reactive for Dotti – ‘Dotti Nation’

Creative Partner: Ortolan

http://www.dotti.com.au/