DDB Sydney, Deepend and 5iveSenses have worked together to create a major advertising campaign for Tip Top.

George Weston Foods' Tip Top bread has launched a new loaf – the first nutritionally complete white bread, called The One.

The launch is accompanied by a national advertising campaign encompassing TV, radio, outdoor, PR, digital and experiential sampling.

Developed by DDB Sydney, the TV campaign plays on the romantic allusion of the brand name The One, drawing parallels between choosing the right bread for your family and finding your ideal partner.

Large scale experiential sampling has been developed by 5iveSenses and digital advertising has been produced by Deepend.