BMF and Cool Ridge Spring Water know all about Movember. They know it's one thing to give up shaving for a month, and another to get paid for doing so.
To help Movember Mo wearers get the donations the men's health charity deserves, BMF has created the Cool Ridge Barbershop Quartet microsite that lets users personalise a video with a song that reflects their Mo qualities (including colour and style).
Mo growers are able to share their personalised songs across Facebok, email and other social networks to promote their own Movember campaigns.
“We wanted to help guys doing Movember get donations,” said David Kelin, executive creative director of BMF Melbourne. “We think having a Barbershop Quartet singing for them is a great way to get people's attention and hopefully have them reach into their pockets for a good cause.“
This will be Cool Ridge's fourth years as major sponosrs of Movember. Murray Raeburn, Cool Ridge brand manager stated, “Cool Ridge is proud to be a major partner of Movember again. To help raise awareness and donations for this great cause, we will be featuring Movember themed labels on our Cool Ridge 600ml, 1L & 1.5L bottles. We have also added the Movember logo to the top of our 600ml & 1.5L bottle caps. With the addition of the Cool Ridge Barbershop Quartet this year, we are excited to be able to help Mo bros gain more donations in a fun & engaging way.”
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...