Sydney's Colman Rasic advertising agency has launched a new film for MTV EXIT to raise awareness of human trafficking.

The two-minute educational film highlights the stragegies human traffickers use to lure victims into slavery. It targets potential victims directly by providing information and warning signs to look out for.

MTV EXIT is a campaign about freedom, fighting to put an end to human trafficking where victims are forced, coerced or defrauded by organised crime syndicates into various forms of labour or prostitution.

Dejan Rasic, Colman Rasic's ECD, said the project has important messages behind it.
“We've worked with the MTV EXIT Foundation since starting the agency over four years ago and are proud to have helped raise awareness for this important cause,” he said. “This film is yet another step in the education and awareness process needed to put this issue firmly in the mainstream. We can only fight it through mass awareness.”

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