Colenso BBDO Auckland is celebrating the 50th anniversary of New Zealand beer,

DB Export, with a 90 second TVC set in the 1960s. The commerical tells the story of the beer’s creation by company founder Morton Coutts, narrated by his barber.

The commercial was directed by The Glue Society and produced by Revolver.

Following the introduction of Arnold Nordmeyer’s Black Budget, whereby a nine pence tax was imposed on imported beer, Coutts set out to create an export-quality beer at local prices. It went on to be named ‘The World’s Best Beer’ in 1968.

To watch the TVC click here

Creative Credits:

Client: DB Breweries

Production Company: Revolver

Director: The Glue Society

Executive Producer: Michael Ritchie

Line Producer: Jeff Williams

Agency: Colenso BBDO, NZ

Executive Creative Director: Nick Worthington

Creative Director: Levi Slavin

Art Director: Mike Davison

Copywriter: Nick Worthington, Karl Fleet and Tom Paine

Group Account Director: Angela Watson

Account Director: Tim Ellis

Account Manager: Stefanie Robertson

Planner: James Hurman and Steve Clark

Agency Producer: Nigel Sutton

Cinematographer: Russell Boyd

Editor: Adam Jenkins at Feed the Walrus and Justin Harwood at Tomorrowland

Colourist: Peter Ritchie for Toybox

Visual Effects: Jon Baxter and Mark Robinson at Perceptual Engineering

Sound Design: Liquid Studios