Clients go to Cannes say the sirens

The 2012 Gold Siren Award winner for the best radio ad of the year will take their client to Cannes next year said Joan Warner, chief executive officer of Commercial Radio Australia in a statement today.

"The award will have another prize element added with the associated client also receiving a trip  plus registration in the advertiser stream of the Cannes Advertising Festival conference," she said.

In 2011 the Siren Awards introduced a client-voted prize of $5000 cash to the writers of the ad.
Ms Warner said that the addition of a trip for the client takes the initial recognition and appreciation a step further.
"The expansion of the Gold Siren prize to include the client recognises the important role clients play in driving the writing, production and delivery of high quality radio ads."

The Siren Awards, run by Commercial Radio Australia, are in their seventh year. Designed to recognise the best radio advertising in the country, prizes are awarded in three categories - single, campaign and craft and an overall Gold Siren winner.
 
The awards are judged by the Siren Council, comprising creative directors and producers from advertising agencies and studios throughout Australia.