GE Capital has launched its first dedicated brand advertising campaign in Australia, Building Better Businesses via Clemenger Sydney following the launch in June last year of GE Australia’s marketing campaign, Two-letters, signalling an increased focus on the Australian market.
GE Capital A&NZ President and CEO, Skander Malcolm, said that in 55 countries across the world and globally, Australia was the largest market outside the US.
“As a specialist financial services provider and as part of GE - a global organisation with a strong industrial heritage - we’re different. We’re investing heavily in the Australian market and we see terrific opportunities for growth here,” he said.
GE Capital A&NZ Chief Marketing Officer, Suzana Ristevski, said the campaign aimed to showcase the depth and breadth of the offerings to customers.
“We are demonstrating that we offer a lot more than just financing,” she said. “GE Capital helps customers meet the challenges of tomorrow’s marketplace by leveraging the know-how and expertise of GE. The Building Better Businesses campaign brings to life exactly what GE Capital is about; customer-focused financial services solutions that play a key role in supporting the financial health of many Australian businesses and consumers.
Creative was supported by CHE in Melbourne and with oversight by BBDO in New York