Clemenger BBDO Sydney has created a new campaign for Fisher & Paykel that aims to remind people how the products affect their everyday lives.

Print executions focus on the F&P FabricSmart washing machine while the Bunny TVC aims to brand the company as a stalwart item in any family.

With post production by FSM and music by Electric Dreams, the series of ads includes more spots to be rolled out over the coming weeks incorporating the broader F&P product platform.

ECD Mike Spirkovski said the campaign had a fairly simply premise – depicting the journey of a little girl's soft toy as it tries to return home to her.

"The beauty in this ad lies the story of the bunny - it draws you in," he said. "The Fisher & Paykel washing machine is part of this story it isn’t the focus, even if it turns out to be the hero."