Clemenger BBDO ECD split

In a shock development today the executive creative director team at Clemenger's BBDO Sydney is no more. Effective immediately former co-ECD Michael Spirkovski is no longer with the agency. Paul Nagy has absorbed complete creative directorship after the two creatives joined the agency together in June 2010.

Andy Pontin, CEO of Clemenger BBDO Sydney said over the last few months that as a management team there had been many conversations about the structure of the creative leadership.

"Whilst there have been a lot of positives in having joint-ECDs, we've increasingly come to realise that the best way forward for us is to have one ECD at the helm," he said.

"I have had a very open conversation with Mike and Paul about this and in the best interests of the agency we’ve all agreed that Paul is best suited to take on the overall ECD position for the agency."

James McGrath, Clemenger's creative chairman said that Spirkovksi was a great talent, and had proven it repeatedly.

"He has an incredible focus on the work and is hugely respected by his creative peers and his clients," he said.