In a major new campaign for PepsiCo Australia, Clemenger BBDO and Finch have produced an integrated experience of two leading brands.

The Cool the Burn campaign launches the limited edition Doritos Burn and Pepsi Max Ceasefire Lime - which have been specifically designed to complement each other.

The intention is for consumers to fire up their tasebuds with chilli flavoured chips then soothe with the citrusy Ceasefire Lime... then repeat.
 
The TVC takes on the style of a government safety commercial although the viewers discover that Brock Rodwell, the heroic fireman, takes his job a little too seriously.
 
The two-in-one marketing campaign backed by two sales forces (Smith’s and Schweppes), has an extensive range of point-of-sale material and broadscale media support including TV, Outdoor and the Pepsi Max Crew V8 Supercar.

Cool The Burn runs nationwide for approximately 8 weeks.