Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.

Directed by Dave Klaiber from Plaza Films the ad aims to celebrate 'the love of the humble Smith’s chip' after 80 years on the market.
 
Featuring Australian actor, Stephen Curry, Smith’s, you know you love ’em takes the viewer on a tour of modern Aussie life and celebrates the role of the snack food in the fabric of Australian culture.

Clemenger executive creative director, Paul Nagy, said that like most great Australians, Smith’s Chips were humbly iconic.

“These ads are a little reminder – from one of our most humbly iconic stars – of what an important part they play in every Aussie’s life,” he said.