The latest TVC campaign by Clemenger BBDO Adelaide and KOJO for Fantastic Snacks features a husband going to extreme measures in a high society setting.

Frocking up to fit in amongst the horrified guests, the hero husband becomes engrossed in eating biscuits, much to his wife’s bemusement.

KOJO director Roh Smith said it had been a national project for a client with whom they enjoyed a great working relationship.
"It was wonderful to have a great script and enough rope to go above and beyond with production and costume design, casting and crew. I love the end result," he said.

Included in the creative team was producer Emily Green and cinematographer Germain McMicking, recently returned from the post of DP on the Australian series Wilfred.

Fantastic Snacks head of sales and marketing, Michael Neale, said they needed an ad that provoked people into changing their snacking habits.
"It needed to be a paradigm-changing ad and a bloke in a dress in the middle of a beautifully filmed ladies’ party certainly breaks a few paradigms," he said.
"It asks 'how far would you go for taste?' and presents Fantastic Delites as the answer. Roh and the team have done a wonderful job yet again."