Outdoor advertising provider oOh! has launched a campaign featuring actor Chris Noth to 'Win Big in NY'. Aimed at ad agencies across the country, the competition gives staff the chance to have dinner with the Sex and the City star in New York City.

Chief executive officer, Brendon Cook, said the competition was an extension of oOh!’s major investment last year to further build awareness of big billboards and their key benefits. 

“Getting Chris Noth on board to help us raise awareness of big billboards is massive,” he said. “We all know that great, compelling and un-missable things come in big packages, and what better way to reinforce that than have the man who is the real “Mr Big” fronting our campaign.

To win one of seven places at the dinner with Chris Noth, agency staff need to post a picture of themselves doing something big with oOh! on the Facebook page.

“When we say big, we mean outrageous, larger than life photos – like climbing a mountain, surfing a swell, wrestling a crocodile, getting married – and entrants need to make sure that they have their oOh! banner with them in the photo,” Cook said.   

To be in the running for the return trip for two to New York with accommodation for three nights in May 2012, entrants must post their photograph before March 2 and solve a Big riddle to be announced soon.