The Caxton Committee has created a new Caxton Award category for this year, the Newsworthy Idea of the Year Award.
This new category accommodates the increasing incidence of outstanding advertising ideas that go beyond their media channels to become news items in their own right.
To qualify for inclusion, the idea must have been captured in newspaper coverage – as well as any other media – and as a result, had a positive impact on the brand.
The Newsworthy Idea of the Year Award is open to any advertising idea that has run in Australia and/or New Zealand during the qualifying period for the 2012 Caxton Awards - July 1 2011 to June 30 2012.
The list of finalists for the inaugural Newsworthy Idea of the Year Award was compiled by the Caxton Committee, while the winner will be selected by the Caxtons 2012 panel of judges, chaired by Ant Keogh, Executive Creative Director, Clemenger BBDO Melbourne.
Newsworthy Idea of the Year Award finalists are:
Ogilvy Sydney Coca-Cola Share a Coke
BMF Sydney MLA Sam Kekovich Australia Day
Naked Communications Art Series Hotel Steal Banksy
DDB Auckland Steinlager White Can
Special Group FOUR/MediaWorks FOUR. Home of NOT Rugby
Clemenger BBDO Wellington NZ Transport Agency Ghost Chips
The Monkeys Sydney Opera House Ship Song Project