Carrasco joins Publicis Mojo

Publicis Mojo Chairman Graeme Wills has announced the appointment of Rebecca Carrasco as creative director to Publicis Mojo, Auckland.
Carrasco, a founding partner of Colman Rasic Carrasco, has a creative pedigree honed at several of Australasia’s leading agencies.

“Rebecca is a trans-media thinker whose ideas span digital and technology applications as well as traditional channels,” said Craig Davis, Mojo co-chairman and CCO. “She will bring her innate curiosity and entrepreneurial energy to the New Zealand team, and to our clients around the region.”  

Carrasco’s international awards tally includes a United Nations Award and the Asia Pacific Child Rights Award for her MTV Exit Foundation campaign, which featured anti-trafficking music videos for bands such as Radiohead and The Killers.

Her work has been recognized with gold medals at Cannes, One Show Entertainment, One Show, Clio, New York Festivals and AWARD. She has also been awarded at The Andys, D&AD, and the London Internationals. Locally, her MTV (Welcome Snoop) work achieved Campaign of the Year at AWARD, as well as the AWARD Client of the Year.  In 2008, her own agency was named AdNews’ Emerging Agency of the Year.

Her clients have included MTV, MTV Exit, Barclays, iShares, Cerebos, Premium Beverages, BMW Mini, NZ Telecom, Sky City, Tip Top, Masterfoods, Toyota, Frucor, TVNZ, and TV3. She is undertaking a PhD in ideas at the University of Technology, Sydney.

Carrasco comes to Mojo in the second week of June, joining Micah Walker (ECD, Sydney) and former Goodby, Silverstein & Partners CD Franklin Tipton (ECD, Melbourne) to complete a creative leadership lineup unrivaled in Australasia.  

“The company is now perfectly positioned to deliver on our vision of a fluid, regional offering across geographies and disciplines,” said Graeme Wills. “We welcome Rebecca, who will be integral to Mojo’s mission to deliver creative solutions that lead business thinking.”