Cannes Titanium and Integrated category update

The Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by DDB Worldwide chairman and chief creative officer Bob Scarpelli.

During his 34-year career at DDB, Scarpelli has created much talked about and award winning work.

He is such a passionate believer in "Talk Value®" that he trademarked the term which has informed and guided DDB's evolution to ShareValue: "the power of transformative ideas that people play with, participate in and pass along."

Scarpelli has served as president of both the Cannes Lions Film and Press juries in 2007 as well as chaired other main international shows.

"We are delighted to welcome Bob back to Cannes this year, where he will chair an impressive international jury," says Terry Savage, chairman of Cannes Lions.

"The Titanium and Integrated category at Cannes Lions has become key to where the industry is heading and as such the belief that Bob and his fellow judges have towards creativity and breakthrough ideas, is paramount to the future of the industry."