Cannes concludes with small stash of Oz awards

With glitz and glamour fading and hangovers easing there is no doubt that Cannes provided content and creativity for thought. Not without its controversy and issues du jour, the 2011 event had the highest ever representation of advertisers in attendance as well as entries across the board.

The last of the results for Australian agencies were in the categories of of Film Craft, Titanium and Integrated Lions. For Film Craft, Clemenger BBDO Melbourne picked up a Gold Lion for its Slo Mo campaign for Carlton Draught. Leo Burnett Melbourne also nabbed a Gold for its Disability Awareness campaign for Scope.

Australians garnered four Bronze Lions in the category – BWM Sydney's 3 in 1 campaign for Selley's, DDB Sydney's Change Rooms for Volkswagon Passat, The Campaign Palace's No Expert for Panasonic's G2 camera and Publicis Mojo Sydney/Exit Films for Ride, the online film featuring urban skaters on fire for Coca-Cola's Burn energy drink.

Leo Burnett Melbourne also took out the Grand Prix for Good awarded by the Titanium & Integrated July for its Film entry See The Person for Scope

The Film Grand Prix went to Wieden & Kennedy Amsterdam for the Nike campaign, Write The Future and the film Craft Grand Prix to Droga5 New York for After Hours Athlete for Puma.

Australia netted no results in the new Creative Effectiveness category with the exception of Steve Coll,  Euro RSCG Australia’s executive creative director, who garnered the Grand Prix for work on the UK campaign for PepsiCo’s Walkers crisps.

In the Integrated section Leo Burnett Sydney took out the Silver Lion for the Watermark campaign for Diageo and Bundaberg Rum. Bronze Lion winners were The Ripple Effect by Grey Melbourne for the Transport Accident Commission, Ride by Publicis Mojo Sydney and Exit Films for Coca-Cola Burn and Clemenger BBDO Melbourne and Plaza Films for Carlton Draught.

The Integrated Grand Prix in this category went to Droga5 for their multi-awarded Decode Jay-Z with Bing campaign.

An often discussed issue this year was the overuse of Facebook, Twitter et all as a replacement for well crafted creative ideas. It will be an interesting 2012 award season if this overwhelming sentiment is taken on board resulting in more sophisticated and truly seamless integrated creative campaigns.

View Leo Burnett/Scope's See The Person here.